1. 13 Jun


    Defining Brand Essence Sometimes, great information has more of an impact when visually articulated than when simply written. Last week, I was speaking with John Caswell of Group Partners, right after our review of “Luxury As  Lifestyle Business Model.” I asked him for a better definition and articulation of a brand’s essence. He pointed to me to the work of Gad Romann. Enjoy.

    Defining Brand Essence

    Sometimes, great information has more of an impact when visually articulated than when simply written. Last week, I was speaking with John Caswell of Group Partners, right after our review of “Luxury As  Lifestyle Business Model.” I asked him for a better definition and articulation of a brand’s essence. He pointed to me to the work of Gad Romann. Enjoy.

    (via macala)

     
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